Brooks Running - Seattle, WA
The Brooks team had done groundbreaking research revealing exciting new insights into how running shoes should be designed, fit, and merchandised. They needed help translating the technical underpinnings into crisp, clear messages that would resonate with both retailers and runners, online and in store.
Vitamin C Services
Clarity: Competitive analysis; internal stakeholder interviews; development of vision, mission, position, and pillars for Brooks Stride Signature
Creativity: Inspiration and insights from other categories to set the tone for the 360-degree consumer experience
Content: Comprehensive messaging framework to guide communications for internal team, retailers, and consumers
Focus: B2C, B2B, internal
Brooks Stride Signature://www.brooksrunning.caduac.com/en_us/StrideSignature